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The Ad That Broke Jaguar

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Added by vindheim
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How Jaguar, the company behind the E-Type, launched a “Copy Nothing” rebrand with an ad that showed no car, unveiled a pink concept that was never meant to be built, saw its sales all but disappear, and is now asking buyers to come back for a $130,000 electric car.

Sources: https://docs.google.com/document/d/12UedKNJpAEfQDmant3bQgAY-aP_RGCD_nIamlf_KvgM/edit?usp=sharing

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Category
ATLANTIC ROAD
Tags
Commerce, Americana, Commericana
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