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Porter's Generic Strategies

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Should your business be the cheapest, or the best? This short video covers Michael Porter's generic strategies of cost leadership, differentiation and focus, the risk of being stuck in the middle, hybrid strategies, and the trade-offs that make the model useful.

Chapters
0:00 Introduction
0:10 Michael Porter and generic strategies
0:47 Cost leadership, differentiation and focus
1:26 A clear strategy vs stuck in the middle
1:58 Example: Ana, Portugal
2:32 Key point: it's all about the trade-offs
3:13 Summary

Further reading
- Porter, M. E. (1980) Competitive Strategy: Techniques for Analyzing Industries and Competitors.
- Porter, M. E. (1985) Competitive Advantage.
- Johnson, G. et al. (2023) Exploring Strategy: Text and Cases, 13th edn.

Photo credits
- Michael Porter, 2009, by World Economic Forum. CC BY-SA 2.0, via Wikimedia Commons (cropped).

#strategy #business #MBA

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