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LOVEFiLM: The Company Amazon Bought to Kill

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A deal valuing LOVEFiLM at a reported £200 million closed in January 2011. Then Amazon spent six years dismantling it. This is the complete rise and fall: from a London startup mailing DVDs in little red envelopes, to 2 million members across 5 European countries, to the final shutdown on 31 October 2017.

In this business documentary: the 2004 founding by Saul Klein, the 2006 ScreenSelect merger, the throttling scandal, Amazon's defensive buyout to block Netflix, the 2012 streaming price war (£4.99 vs £5.99), and why the red envelope now sits in London's Science Museum.

CHAPTERS
0:00 The £200M Purchase
0:23 Birth of the Red Envelope (2004)
1:08 Conquering Europe
1:50 Why Britain Fell in Love
2:34 They Invented Streaming First
3:21 The Throttling Scandal
4:10 Amazon Buys Its Shield
5:15 Netflix Lands in Britain
6:11 The Road Not Taken
6:47 The Slow Dismantling
7:48 What Was Lost

If you remember the red envelope on your doormat — what was the last film you ever rented? Tell us in the comments.

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#lovefilm #businesshistory #documentary
Category
ATLANTIC ROAD
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